We Help Local Contractors Become
Leaders in Their Market
Stop relying on referrals and inconsistent leads. Our proven advertising systems give you a predictable pipeline so you can scale with confidence.
📍 Serving Chicagoland, Madison & Regional Contractors • Done-For-You Systems
The Problems Holding Your Business Back
Inconsistent Lead Flow
Stuck in the feast and famine cycle. Some months are great, others are dead. You can't plan growth without predictable leads.
Hit A Revenue Ceiling
You've hit a ceiling and can't figure out how to break through to the next level.
Burned by Agencies Before
You've spent thousands on marketing agencies that overpromised and underdelivered.
Referral Dependent
Your entire pipeline depends on word of mouth, leaving you vulnerable and unable to scale.
The Home Service Demand System
A five pillar framework engineered to flood your pipeline with qualified homeowners ready to buy.
Ads Built for Your Trade
No generic templates. We build campaigns around your specific service so the right homeowners find you first.
Lead Qualification
Every lead is pre-screened before it hits your phone. Fewer tire kickers, fewer wrong-fit jobs. Just ready to buy homeowners.
Automatic Follow Ups
Leads get texts, emails, and reminders automatically so you stay top of mind until they're ready to book.
Done For You
We handle everything. Creative, client nurture, ads management, and optimization. You just answer the phone.
Transparent Tracking
Real time dashboard shows every lead, every call, every dollar spent. Full visibility, no guesswork.
How It Works
Foundation & Launch
Market research, campaign architecture, creative production, and launch. Your first leads start flowing within weeks.
Optimization
Data-driven refinements to targeting, creative, and qualification. Cost per acquisition drops while quality increases.
Scale
Proven campaigns get more budget. New channels and audiences are tested. Your pipeline widens dramatically.
Domination
You own your market's attention. Competitors can't keep up. Your brand becomes the default choice for homeowners.
Lead Your Market
Sustained market leadership with compounding results. You're not just competing. You're the contractor everyone calls first.
We make ads that convert
Tap a video to watch with sound
What Our Clients Say
Serge Rochon
Complete Windows & Doors
"We've had the pleasure of working with CGF Media multiple times at Johnson Controls, and they have consistently delivered outstanding results."
Gordon Hebb
Johnson Controls
"Cael was extremely professional start to finish. Prompt with his communications, and most importantly, the product was excellent."
Chad Asselstine
Fire Monitoring Of Canada
"The turnaround on the production and editing of the videos was quick and he delivered a great product."
Serge Rochon
Complete Windows & Doors
"CGF Media delivered a product we could NEVER have anticipated. Cael's vision, professionalism, creativity brought forth a video we had no idea was possible."
Andrew Tyrell
BJ Take Lighting
"We've really enjoyed working with Cael. He brings so much creativity and professionalism to the table."
Bre LeFeurve
Big Brothers Big Sisters
"We hired Cael to shoot a video for a marketing campaign and I was blown away. Impressed with his communication, follow up, professionalism and turnaround time."
Dave Kooy
Dream Docks Inc
We're Not for Everyone
This is for you if…
- You run a home service business doing $500K+ in revenue
- You're ready to invest in predictable growth
- You want to stop relying on referrals alone
- You're willing to answer the phone when qualified leads call
- You think long term, not quick fix
This is NOT for you if…
- You're just getting started with no revenue
- You want overnight results with zero effort
- You're not willing to invest in marketing
- You've given up on growing your business
- You want to do everything yourself
The Person Behind the System
Cael Firth
Founder & Managing Director
What started with a camera and a drive to do things differently became a strategic partner trusted by businesses and national brands across North America.
Cael brings strategy, systems thinking, and execution to every project. From strategy calls to campaign optimization, every system is built to perform and engineered to scale.
Rooted in high performance environments, Cael builds demand systems the same way he approaches everything: disciplined, strategic, and built to deliver.
Let's Build Your Lead Machine
Book a free strategy call and discover how the Home Service Demand System can transform your business.
Frequently Asked Questions
Book Your Strategy Call
A few quick questions, then pick a time. Takes under 2 minutes.
Let's start with you
Enter your contact info so we can reach you.